Chief Growth Officer's Handbook: Transforming Go-to-market, Building a Growth Engine

Now is the moment to re-think your go-to-market strategy—to improve customer engagement and to maximize growth, both pre- and post-sale.

The emergence of the Chief Growth Officer role presents a unique opportunity to unify go-to-market elements and to improve cohesion across marketing, sales and customer success teams.

Are you a newly-minted Chief Growth Officer or a go-to-market leader looking to find your bearings in a rapidly-changing go-to-market environment? If so, you need to read the Chief Growth Officer’s Handbook.

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This new handbook from ANNUITAS|research delivers practical insights and proven strategies to improve organizational design and sharpen your go-to-market execution — enabling you to achieve a sustainable ‘growth engine’ state for your organization.

The handbook frames the Office of the Chief Growth Officer through the concept of a Converged Growth lens — i.e., an approach to operationalizing go-to-market activities around the customer lifecycle, both pre- and post-sale. This approach unifies GTM programs, processes, organization, technology and data around a common, customer-driven playbook. It enables organizations to shift from legacy ‘random acts’ of sales and marketing to a strategic, perpetual growth engine model. The result is substantially-improved go-to-market performance — orchestrating customer engagement, providing customer journey stewardship and achieving sustainable CLV growth.

A must-read for emerging growth leaders!

Chief Growth Officer Handbook-Cover
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