Secureworks: Digital Demand Transformation Doubles Conversion Rate for Cyber Security Provider - SecureWorks, a global provider of cyber-security solutions, was struggling with visibility into end-to-end results and needed a way to clarify the relationship between sales and marketing.
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"My goal is to measure and positively impact marketing contribution to revenue. To do this, we needed to shift away from ‘random acts of marketing’ to a strategic and comprehensive, buyer-focused, always-on approach to Demand Generation. I hired ANNUITAS because they brought the ability to quickly inject the expertise and talent to drive the change I wanted." - Steve Hardy, Vice President, Head of Marketing PerkinElmer, Inc.
"I partner with ANNUITAS because you can’t get there with just technology. MarTech is important, but without strategy, process and people, the technology will only automate a short-term, tactical approach to Demand Generation. ANNUITAS has helped us align sales, marketing and operations to drive predictable growth for our business." - Kira Mondrus, SVP Global Marketing
Where does your company lie on the curve?
Digital Demand Transformation is the key to Demand Maturity. Shifting from tactical, campaign-driven marketing through Digital Demand Transformation means that you can move your company to a new level of marketing maturity and drive sales, pipeline and revenue growth.
Demand Maturity Spectrum
- Direct Response
- Vendor Push
- Perpetual Demand Generation
- Buyer Pull
Strategic & Scalable Demand Marketing
Making the shift to a Strategic Demand Marketing state requires a scalable Demand Process foundation - i.e., alignment of people, process, content and technology around the buyer journey. That's where we can help.
Activate Teams with Strategic Demand Marketing Experience and Change Management Expertise to Drive Transformation
Deliver Predictable, Measurable Results and then Optimize to Improve Performance
How Marketing Can Meet The Needs of Every Buyer Throughout The Journey
Make MarTech Work with the Strategy You Need - Not the Other Way Around
Having worked with ANNUITAS before, I knew it was possible to truly connect lead to revenue and, in the process, provide better experiences for our prospects and customers.
— Asmita Singh, VP Marketing & Demand Analytics, Travel Leaders Group