ANNUITAS™ Builds
Growth OPS Foundations + Agentic / Perpetual Demand Gen Engines for B2B Enterprises
Driving 4-10x lift to marketing + sales funnels for Clients
ANNUITAS helps its Clients:
- Design agentic, multi-channel demand programs around complex buyer journey(s)
- Orchestrate buying unit engagement across target accounts + stakeholders
- Close funnel process gaps + technology gaps to better connect buyers and sellers
- Architect best-in-class traditional and AI agentic Growth Tech Stacks
- Build scalable process, technology and reporting foundations for Growth OPS
- Deliver predictable lift to pipelines and revenue
Client Track Record
Services
Agentic / Perpetual Demand Generation Engines
Blueprinting, Implementation + Optimization
- Enterprise buying unit journey insights
- ANNUITAS Conversation Track Architecture™
- Content assessment + content model development
- ANNUITAS Demand Experience (DX)TM planning + mapping
- Agentic / Perpetual Demand Program design + blueprinting
- Marketing Automation Platform configuration + optimization
- Agentic Marketing Platform training + optimization
- Marketing + sales training + change management
Growth OPS Foundations
Process + Technology
- Lead-to-revenue (L2R) process gap analysis, assessment + recommendations
- Funnel management framework development
- Growth Tech Stack – CMS, CRM, MAP, AMP – gap analysis and architecture design
- Multi-interaction tracking + attribution model design + configuration
- Growth Business Intelligence (BI) data – gap analysis, architecture design + data model development
- Growth KPI strategic planning + dashboard development
- Growth Organization design + gap analysis
Technology
Growth Technologies built to tie together your existing marketing and sales tech stack and support a transformed Demand Process. Our team has in-depth knowledge and certifications across the top Traditional and AI/Agentic Growth Technology platforms.
Agentic Marketing Platforms (AMP)
Qualified
- Qualified Agentic Marketing Experts
Marketing Automation Platforms (MAP)
Adobe Marketo Engage
- Adobe Certified Expert – Adobe Marketo Engage Business Practitioners
- Adobe Certified Master – Adobe Marketo Engage Architects
- 19x Marketo Champions
HubSpot
- HubSpot Marketing Hub Certifications
Iterable
- Iterable Foundations Certified Experts
Oracle Eloqua
- Oracle Eloqua Marketing Implementation Professional Certified
Salesforce Pardot
- Salesforce Certified Marketing Cloud Account Engagement Specialists
Salesforce Marketing Cloud
- Salesforce Navigator Marketing Cloud Experts
- Salesforce Navigator Experience Cloud Experts
- Salesforce Marketing Cloud Personalization Accredited Professionals
Customer Relationship Management (CRM)
HubSpot
- HubSpot Sales Hub Certifications
Salesforce
- Salesforce Certified Platform Administrators
- Salesforce Certified Platform Developers
- Salesforce Navigator Sales Cloud Experts
- Salesforce Navigator Service Cloud Experts
Reporting + Analytics Visualization
Microsoft Power BI
- Power BI developer certifications
Salesforce Tableau
- Tableau developer certifications
ANNUITAS is the leader in Agentic / Perpetual Demand + Growth Operations Solutions for B2B enterprises
Who we are
ANNUITAS™ is a boutique provider of Agentic / Perpetual Demand + Growth Operations Solutions for B2B enterprises.
ANNUITAS focuses on two key solution areas: 1.) establishing Growth Operations process and technology foundations and 2.) building Agentic / Perpetual Demand Generation Engines – both guided via ANNUITAS Demand Process™ methodology.
The firm’s capabilities span the strategy blueprinting, implementation and optimization phases of Demand + Growth Solutions, as well as address organizational design and change management across people, process, content, technology and data elements.
Methodology
At the core of the firm’s work is its proprietary methodology, ANNUITAS Demand Process™.
ANNUITAS Demand Process(TM) is the strategic lens ANNUITAS applies to its work with Clients – ensuring Clients’ Agentic / Perpetual Demand Generation Engines and Growth OPS Foundations are rooted in, and optimized against, enterprise buying unit journey(s).
Why do Demand Programs typically fall apart in execution?
Every day marketers and sellers commit “random acts” in an effort to build their pipelines.
These random acts fail to repeatably engage right place, right time with targeted prospects; they fail to build a growing relationship with key prospects over the numerous touchpoints of a considered-purchase buying journey; and they ultimately fail to bridge multiple interactions with various stakeholders across complex buying groups.
This state, which ANNUITAS refers to as being stuck in “Tactical Demand,” represents a failure of Demand Programs provide critically-needed “buyer journey stewardship.”
Inefficient and poorly targeted, Tactical Demand Programs drive up acquisition costs and diminish the ROI of Demand Programs.
Making matters worse, marketers and sellers frequently turn to technology investments as their ‘solution’; however, adopting new technology fails to solve the underlying problem; instead, it simply automates (and perpetuates) Tactical Demand Programs – insidiously interrupting our valued prospects and customers and disrespecting their time.
Unless companies break the cycle of random acts — shifting from a Tactical to a Strategic Demand Programs state and putting customer(s) and their journey(s) at the center of a Perpetual Demand Engine model – Demand Programs will continue to fall apart in execution.
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