Digital Demand Transformation Drives up to 10X More Sales Growth

Strategically Build Demand by Aligning People, Process, Content and Technology

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Secureworks: Digital Demand Transformation Doubles Conversion Rate for Cyber Security Provider - SecureWorks, a global provider of cyber-security solutions, was struggling with visibility into end-to-end results and needed a way to clarify the relationship between sales and marketing.

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"My goal is to measure and positively impact marketing contribution to revenue. To do this, we needed to shift away from ‘random acts of marketing’ to a strategic and comprehensive, buyer-focused, always-on approach to Demand Generation. I hired ANNUITAS because they brought the ability to quickly inject the expertise and talent to drive the change I wanted." - Steve Hardy, Vice President, Head of Marketing PerkinElmer, Inc.

Travel Leaders Group: Travel Marketing 2.0: Transforming Vacation.com into a Modern Marketing Engine -- Most millennials and other young people have never worked with a travel agent to plan a vacation. Working with ANNUITAS, Travel Leaders Group transformed their “million-dollar URL" into an engine for sustainable business success.

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"I partner with ANNUITAS because you can’t get there with just technology. MarTech is important, but without strategy, process and people, the technology will only automate a short-term, tactical approach to Demand Generation. ANNUITAS has helped us align sales, marketing and operations to drive predictable growth for our business." - Kira Mondrus, SVP Global Marketing

Where does your company lie on the curve?

Digital Demand Transformation is the key to Demand Maturity. Shifting from tactical, campaign-driven marketing through Digital Demand Transformation means that you can move your company to a new level of marketing maturity and drive sales, pipeline and revenue growth.

Demand Maturity Spectrum

Tactical Demand

  • Direct Response
  • Vendor Push
  • Outbound-Oriented

Strategic Demand

  • Perpetual Demand Generation
  • Buyer Pull
  • Inbound-Oriented

LESS MATURITY

MORE MATURITY

Strategic & Scalable Demand Marketing

Making the shift to a Strategic Demand Marketing state requires a scalable Demand Process foundation - i.e., alignment of people, process, content and technology around the buyer journey. That's where we can help.

People

Activate Teams with Strategic Demand Marketing Experience and Change Management Expertise to Drive Transformation

What Type of CMO Do You Have?

Process

Deliver Predicable, Measurable Results and then Optimize to Improve Performance

6 Components of a Perpetual Demand Generation Program

Content

Meet the Needs of Every Buyer Throughout The Journey

Demand Generation's Problem with Content Marketing Evangelism

Technology

Make MarTech Work with the Strategy You Need - Not the Other Way Around

Why Lead Nurturing Isn't a Score

Having worked with ANNUITAS before, I knew it was possible to truly connect lead to revenue and, in the process, provide better experiences for our prospects and customers.

— Asmita Singh, VP Marketing & Demand Analytics, Travel Leaders Group

Our Clients

Travel Leaders Group PerkinElmer Qorvo Google Akamai Avanos PR Newswire Strategy Execution AirBNB Lenovo Lenox QASymphony

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