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Data + Analytics

Article

What Does Data-Driven Marketing Actually Mean?

What Does Data-Driven Marketing Actually Mean?

Introducing ANNUITAS' insightful exploration into the world of data-driven marketing, addressing the common confusion and lack of clarity surrounding the buzzword, and providing practical guidance on leveraging data to improve marketing strategies, understand target audiences, evaluate content performance, and measure ROI, ultimately emphasizing the importance of adopting a data-driven approach to stay ahead in today's competitive landscape.

7 min read

Data + Analytics

Data-Driven Marketing: Maximizing Success Through Go-to-Market Technology and Org Strategy

Article

Data-Driven Marketing: Maximizing Success Through Go‑to‑Market Technology and Org Strategy

Data + Analytics Technology

Optimizing Go-to-Market Program Lift Through a Converged Growth System of KPIs

Article

Optimizing Go‑to‑Market Program Lift Through a Converged Growth System of KPIs

Data + Analytics Funnel Management

Four Sales and Marketing Pivots for Customer Lifecycle Stewardship – Accelerating “Converged Growth” B2B Go-to-Market Transformation

Article

Four Sales and Marketing Pivots for Customer Lifecycle Stewardship – Accelerating “Converged Growth” B2B Go‑to‑Market Transformation

Customer Journey Data + Analytics

A thumbnail image promoting Adam Needle's presentation on The Agentic Demand Blueprint

Article

The Agentic Demand Blueprint: From Marketing Automation to Agentic Demand

Agentic Demand Strategy Change Management

Preview image for episode 2 of Demanding Growth videocast, featuring Evan Kent, SVP Marketing at Monotype discussing Driving Sales Alignment + Demand ROI

Video

Client POV: Driving Sales Alignment and the CFO Around Demand Programs ROI – Interview w/ Evan Kent (Monotype)

Funnel Management Content

Preview image for episode 1 of Demanding Growth videocast, featuring James Casper

Video

Client POV: Operationalizing and Scaling Demand Programs Around an Evolving B2B Buyer – Interview w/ James Casper (Bio-Rad)

Content Customer Journey

Demand Marketing KPI System represented as a stack of wooden blocks

Article

The ANNUITAS Demand Marketing KPI System

Data + Analytics Funnel Management

The Real Cost of a Short-term Demand Marketing Mindset is just beneath the surface, in the image, it's under a blue piece of paper

Article

The Real Cost of a Short-term Demand Marketing Mindset

Change Management Data + Analytics

Strategic Approach to AI represented by building blocks with question marks and a robot hand touching the top of the block pyramid

Article

Approaching AI + Demand Marketing Through a Strategic Lens — Powering Your Perpetual Growth Engine vs. Applying AI to Perpetuate “Random Acts”

Agentic Demand Strategy Change Management

Article

Recap: Debating the Efficacy of the CMO at the Boston GTM Transformation Summit… And Looking Forward to RDU

Organizational Design Change Management

Accelerate Your GTM Transformation: The Chief Growth Officer’s Handbook is Here

Article

Accelerate Your GTM Transformation: The Chief Growth Officer’s Handbook is Here

Organizational Design Change Management

Download

The Chief Growth Officer’s Handbook

Organizational Design Change Management

ANNUITAS Research

Article

Salesforce’s AI Cloud Furthers its Full Journey GTM Vision

Technology Data + Analytics

Data-Driven Marketing: Maximizing Success Through Go-to-Market Technology and Org Strategy

Article

Data-Driven Marketing: Maximizing Success Through Go‑to‑Market Technology and Org Strategy

Data + Analytics Technology

The Blueprint of a Strategic Demand Marketing Plan

Video

The Blueprint of a Strategic Demand Marketing Plan: Part 4

Change Management Content

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