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Data + Analytics

Four Sales and Marketing Pivots for Customer Lifecycle Stewardship – Accelerating “Converged Growth” B2B Go-to-Market Transformation

Article

Four Sales and Marketing Pivots for Customer Lifecycle Stewardship – Accelerating “Converged Growth” B2B Go‑to‑Market Transformation

Customer Journey Data + Analytics

Imagining A Better Attribution Model for Marketing and Sales

Article

Imagining A Better Attribution Model for Marketing and Sales

Funnel Management Data + Analytics

Diversifying Your Engagement Channel Mix to Keep Up with Changing Customer Expectations

Article

Diversifying Your Engagement Channel Mix to Keep Up with Changing Customer Expectations

Engagement Channels Data + Analytics

A photo of balled-up pieces of paper on a red background to represent why B2B martech investments fail

Article

Five Reasons Why Your Martech Purchases Are Failing

Change Management Customer Journey

Five Signs You have Sales & Marketing Misalignment

Article

Five Signs Your Sales and Marketing Teams are Misaligned

Organizational Design Change Management

The Six Demand Marketing KPIs That Are Critical to Achieving Growth

Article

The Six Demand Marketing KPIs That Are Critical to Achieving Growth

Funnel Management Data + Analytics

Capturing Your Buyers’ Most Meaningful Online Behavior

Article

Capturing Your Buyers’ Most Meaningful Online Behavior

Data + Analytics Customer Journey

A Framework for Sustainable Growth: ANNUITAS Demand Process™

Article

A Framework for Sustainable Growth: ANNUITAS Demand Process™

Customer Journey Content

The Anatomy Of A Strategic Demand Marketing Plan

Article

The Anatomy Of A Strategic Demand Marketing Plan

Change Management Content

The Impact of Technical SEO on Your Ability to Be "Right Place, Right Time"

Article

The Impact of Technical SEO on Your Ability to Be “Right Place, Right Time”

Technology Data + Analytics

Hitting Revenue Goals: Who Owns the Number – Sales or Marketing?

Article

Hitting Revenue Goals: Who Owns the Number — Sales or Marketing?

Organizational Design Data + Analytics

Does Your Poor Customer Experience Explain Your Lack of Growth?

Article

Does Your Poor Customer Experience Explain Your Lack of Growth?

Customer Journey Content

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