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Organizational Design

Article

Research Strongly Supports Shifting to a “Converged Growth,” B2B Go‑to‑Market Organizational Model, Led by a Chief Growth Officer

Research Strongly Supports Shifting to a “Converged Growth,” B2B Go-to-Market Organizational Model, Led by a Chief Growth Officer

The research supporting the shift to a Converged Growth model is significant. See it for yourself.

7 min read

Organizational Design Change Management

Article

Is the Role of the B2B CMO Past Its Prime? Or Is It Just in Need of Some Re-positioning around Go‑to‑market Leadership?

Organizational Design Change Management

Converged Growth B2B GTM Model represented by an interconnected grid of people icons on dice

Article

What Does a Converged Growth B2B Go‑to‑Market Organizational Model Look Like?

Change Management Customer Journey

What Are the Core Operating Principles of a Chief Growth Officer?

Article

What Are the Core Operating Principles of a Chief Growth Officer?

Customer Journey Change Management

Preview image for episode 2 of Demanding Growth videocast, featuring Evan Kent, SVP Marketing at Monotype discussing Driving Sales Alignment + Demand ROI

Video

Client POV: Driving Sales Alignment and the CFO Around Demand Programs ROI – Interview w/ Evan Kent (Monotype)

Funnel Management Content

Preview image for episode 1 of Demanding Growth videocast, featuring James Casper

Video

Client POV: Operationalizing and Scaling Demand Programs Around an Evolving B2B Buyer – Interview w/ James Casper (Bio-Rad)

Content Customer Journey

Article

Is Your GTM Stuck? Short on Budget? You Need More Than Just a Fractional CMO to Fix It. You Need a Fractional GTM Team.

Organizational Design Change Management

Article

ANNUITAS Predicts – How Go‑to‑market Will Transform in 2024

Change Management Organizational Design

Article

Is the Role of the B2B CMO Past Its Prime? Or Is It Just in Need of Some Re-positioning around Go‑to‑market Leadership?

Organizational Design Change Management

Article

ANNUITAS Launches Its GTM Advisory Service to Help Go‑to‑Market Organizations Continuously Improve Execution and Performance

Change Management Customer Journey

Article

Recap: Debating the Efficacy of the CMO at the Boston GTM Transformation Summit… And Looking Forward to RDU

Organizational Design Change Management

Accelerate Your GTM Transformation: The Chief Growth Officer’s Handbook is Here

Article

Accelerate Your GTM Transformation: The Chief Growth Officer’s Handbook is Here

Organizational Design Change Management

Download

The Chief Growth Officer’s Handbook

Organizational Design Change Management

The Blueprint of a Strategic Demand Marketing Plan

Video

The Blueprint of a Strategic Demand Marketing Plan: Part 4

Change Management Content

The Blueprint of a Strategic Demand Marketing Plan

Video

The Blueprint of a Strategic Demand Marketing Plan: Part 3

Change Management Content

The Blueprint of a Strategic Demand Marketing Plan

Video

The Blueprint of a Strategic Demand Marketing Plan: Part 2

Change Management Content

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