Chief Growth Officer’s Handbook

Now is the moment to re-think your go-to-market strategy—to improve customer engagement and to maximize growth, both pre- and post-sale.

The emergence of the Chief Growth Officer role presents a unique opportunity to unify go-to-market elements and to improve cohesion across marketing, sales and customer success teams.

Are you a newly-minted Chief Growth Officer or a go-to-market leader looking to find your bearings in a rapidly-changing go-to-market environment? If so, you need to read the Chief Growth Officer’s Handbook.

Download the Full Book Now


This new handbook from ANNUITAS|research delivers practical insights and proven strategies to improve organizational design and sharpen your go-to-market execution — enabling you to achieve a sustainable ‘growth engine’ state for your organization.

The handbook frames the Office of the Chief Growth Officer through the concept of a Converged Growth lens — i.e., an approach to operationalizing go-to-market activities around the customer lifecycle, both pre- and post-sale. This approach unifies GTM programs, processes, organization, technology and data around a common, customer-driven playbook. It enables organizations to shift from legacy ‘random acts’ of sales and marketing to a strategic, perpetual growth engine model. The result is substantially-improved go-to-market performance — orchestrating customer engagement, providing customer journey stewardship and achieving sustainable CLV growth.

A must-read for emerging growth leaders! 

Help Us Serve You Better

Let us know a little about yourself to gain access to more resources relevant to your specific role and needs

To Continue Reading...

More Great Content
managing change
How to Successfully Manage Go-To-Market Change in Your Organization

Your organization (and the people within it) needs to change in order to drive predictable and susta...


Read More

conversations
The Key to Operationalizing Go-to-Market Around Customer Journey: Conversation Track Architecture

Making the shift to a strategic demand approach and going to market outside-in is a key step towards...


Read More

MAP Comparison
2021 ANNUITAS Enterprise Marketing Automation Platform Analysis

Selecting the Right Marketing Automation Platform for Your Enterprise Demand Technology Stack Marke...


Read More