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Adam B. Needles

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Agentic Demand Technology Stack represented by an intricate & futuristic lattice on a teal background

Article

Building a Best-in-class Technology Stack for Agentic Demand

Agentic Demand Strategy

Agentic B2B Demand Funnel represented by a bunch of mult-colored, little wooden people game pieces converging on a single blue person game piece.

Article

Updating (Not Abandoning) the B2B Demand Funnel Model for Agentic Demand

Funnel Management Agentic Demand Strategy

Behive representation of behind the buzzword for what is Agentic Demand

Article

Behind the Buzzword: What is “Agentic Demand”?

Agentic Demand Strategy Change Management

An image of floating white steps ascending left to right on a bright green background

Article

Taking a Phased Approach to Agentic Demand Maturity – Crawl, Walk, Run

Agentic Demand Strategy Change Management

A thumbnail image promoting Adam Needle's presentation on The Agentic Demand Blueprint

Article

The Agentic Demand Blueprint: From Marketing Automation to Agentic Demand

Agentic Demand Strategy Change Management

Article

Marketing Leaders, You Are Doing AI Wrong

Agentic Demand Strategy Change Management

Preview image for episode 2 of Demanding Growth videocast, featuring Evan Kent, SVP Marketing at Monotype discussing Driving Sales Alignment + Demand ROI

Video

Client POV: Driving Sales Alignment and the CFO Around Demand Programs ROI – Interview w/ Evan Kent (Monotype)

Funnel Management Content

Preview image for episode 1 of Demanding Growth videocast, featuring James Casper

Video

Client POV: Operationalizing and Scaling Demand Programs Around an Evolving B2B Buyer – Interview w/ James Casper (Bio-Rad)

Content Customer Journey

Perpetual Demand is Essential and represented here by an image of a blue rolling ball machine as metaphor for strategic demand marketing

Article

Your B2B Buyers Are Ghosting You. One-off Tactics Are Not Enough. Now (More Than Ever) Is the Time to Embrace Perpetual Demand.

Customer Journey

ANNUITAS Research

Article

Oracle’s Fusion Applications Play Hints at a Direction Towards Deeper Alignment of Its GTM Components

Technology Research

Demand Marketing KPI System represented as a stack of wooden blocks

Article

The ANNUITAS Demand Marketing KPI System

Data + Analytics Funnel Management

GTM Orchestration–enable customer journey, deliver sustainable lift

Article

GTM Orchestration – The Greatest Game Changer to Enable Customer Journey Stewardship and Deliver Sustainable GTM Lift

Engagement Channels Change Management

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